BONUS: The Brannock Foot-Measuring Device


The foot to the left is correctly fitted. The arch of the shoe and ball joint of the foot meet at the same point. The foot arch is correctly positioned in the shoe. The foot and shoe bend at the same location, with the arch fully supported, allowing the toes to remain straight. There is ample space in front of the toes to allow adequate ventilation. This will ensure a correct and comfortable shoe which will keep its shape.



Prepare the Brannock Foot-Measuring Device® as shown in the photo below. The width bar should be set to its widest position and the arch length indicator should be slid back, so the foot can be positioned easily on the device.

Note: Some devices have dual calibrations for the heel-to-toe, arch, and width measurements. Be sure to read the colored area which corresponds to the calibration you are fitting.


Have the customer remove their footwear and stand, placing their right heel into the right heel cup. The customer should stand with equal weight on both feet to ensure that the foot being measured has elongated and spread to its maximum size. Be sure the heel is properly located against the back of the heel cup, by grasping the customer’s ankle and device together, as illustrated in photo.


Heel-To-Toe Length

Press the toes flat against the base of the device and look straight down over the longest toe (not necessarily the first toe) to read toe length. Make sure the customer’s socks are snug against the toes (without drawing the toes back) to yield an accurate measurement. 

Arch Length (Heel-to-Ball)

Place your thumb on the ball joint of the foot (as shown in the photo to the right). Slide the pointer (A on diagram) forward so the inside curve of the pointer fits the ball joint of the foot and the two high ribs come in contact with your thumb. When the pointer is properly located, the lower middle rib will be against the ball joint on the side of the foot (B on diagram). This yields the arch measurement. The arch length represented in the diagram is 8 1/2.


Compare the arch length to the heel-to-toe length. Generally you’ll use the larger of the two measurements as the correct shoe size. If the arch length and heel-to-toe length are the same, this will be the shoe size. If the heel-to-toe length is larger than the arch length, then fit to the heel-to-toe size. If arch length is larger than heel-to-toe, then fit to arch length.

Heel-to-Toe Measurement Arch Measurement Shoe Size
8 8 8 1/2
8 8 1/2 8
8 8 1/2 8 1/2

It is important that both measurements be taken and compared to find the proper shoe size. Simply using the heel-to-toe length may result in an improper fit.


Slide the width bar firmly to the edge of the foot. Locate the shoe size (as determined in step four) on the movable width bar and view the width measurement indicated by the properly determined shoe size. If the shoe size falls between widths, choose a wider width for a thick foot, a narrower width for a thin foot.


Reverse the device end-for-end and measure the other foot following the steps described above. Be sure to measure both feet, then fit the larger foot. It is common to have feet of different sizes.


When used properly, the Genuine Brannock Foot-Measuring Device® is designed to indicate the correct shoe size. This is the first step in the fitting process. Due to differences in manufacturing, styling, and other variables, it is up to each fitter to be knowledgeable of shoe styles and fit characteristics. It may be necessary to make compensation in sizing to achieve a proper fit for each individual customer. The fitting process often involves trial fittings to ensure that the proper size was selected.

For more information check out our in-depth Shoe Fitting Reference Guide.